Cutting Through The Noise

Define Your Audience, Then Find Them Everywhere: After dozens of conversations with media leaders and strategists over the past months, one thing has become crystal clear: in a world with a dizzying array of channels and constant tech evolution, even the best tools won't work if you don't truly understand whom you're trying to reach.

The winning approach remains simple:

1️⃣ Define Your Audience: Go beyond demographics, knowing their behaviors, preferences, and intent. Build customer profiles that truly guide decisions and content.

2️⃣ Find Them Everywhere: Stop chasing channels. Focus on the customer journey instead, using data and AI to uncover where your audience naturally engages.

Still, not all channels are created equal when it comes to targeting. Digital platforms offer more granular data for precision targeting, while traditional channels like TV or print rely more on broad audience segments. The key is to apply the best targeting approach each channel allows, always rooted in a deep understanding of your audience.

💡 Key Takeaway: Tools change, but understanding your audience never goes out of style. Start there, meet them on their terms, whether that's on social media, TV, or in-store, and watch everything else fall into place.

What's one audience insight that transformed your marketing strategy? Please share your experience below!