About Wise Owl Collective
We guide organizations at every stage of their data, analytics, and AI journey.
With over 120 years of combined experience across AI, analytics, and strategy, our founding team brings both depth and diversity of thought. While Kevin Lyons currently serves as the public face of Wise Owl Collective, our broader team includes seasoned experts who remain behind the scenes … for now.
But Why "Wise Owls"?
Owls are known for their clarity of vision in the dark. In a landscape full of noise, fog, and fast-moving trends, that resonated deeply.
Wisdom means more than knowledge. It means discernment, the ability to cut through complexity and focus on what actually works. We wanted a name that signaled thoughtfulness, strategy, and a calm center in the storm.
"Wise Owl Collective" reflects both our mindset and our way of working: collaborative, grounded, and deeply human.
Our Values Match Our Name
Wisdom: We move deliberately, not desperately. Every decision is grounded in experience and strategic thinking.
Vision: Like owls in the dark, we see clearly through complexity and noise to focus on what actually works.
Collective: True partnership means working alongside you, not above you. We collaborate, we don’t just consult.
Applied: Strategy without execution is just theory. We deliver measurable outcomes that matter to your business.
Meet The Founders
Not all of our co-founders are yet in the spotlight, but every one of them is instrumental, shaping analytics, technology, strategy, and growth with quiet precision.
Kevin Lyons: Co-founder | Head of Data & AI
Kevin drives transformation at the intersection of data strategy and AI innovation. With over 25 years of experience across global brands and sectors, he specializes in customer analytics, personalization, and the ethical deployment of AI. Known for bridging high-level vision with hands-on execution, Kevin holds multiple patents and has earned industry recognition for pioneering work in real-time modeling and responsible data practices.
Stealth Mode: Co-founder | Head of Technology & Engineering
A results-driven technologist with deep creative instincts, our Head of Technology & Engineering brings 20+ years of experience leading complex data and platform initiatives. From startups to global enterprises, they’ve built high-performance teams and architected cloud-native systems that enable real-time decisioning and scalable analytics. Their leadership blends technical depth with bold, decisive execution—often in the most demanding environments
Stealth Mode: Co-founder | Head of Strategy & Experience
Our Head of Strategy & Experience is a senior marketing leader known for turning vision into momentum. With decades of experience spanning both client and agency roles, they’ve led transformative initiatives across retail, financial services, healthcare, and media. They specialize in helping organizations move from product-centric to customer-first models—leveraging data, culture, and experience design to drive personalization, loyalty, and growth.
Super Stealth Mode: Co-founder | Head of Growth & Partnerships
Operates in deep stealth. You’ll see the results long before you see the moves. A quiet architect of scalable growth, they build high-impact partnerships and design go-to-market frameworks that expand reach without ever raising their voice. Strategic, deliberate, and always one step ahead—like the owl: silent, sharp, always watching.