Essential Rules for Marketing Success in the Age of AI

1️⃣ Turn Insights into Operational Action: Start with actionable solutions, even small ones. Success means systematically converting insights into revenue.

2️⃣ Align Metrics with Business Goals: Map analytics KPIs directly to business objectives. Optimize for outcomes that drive growth, not vanity metrics.

3️⃣ Set Clear Guardrails: Implement specific boundaries with maximum and minimum ad spend limits and ROI thresholds. Always prioritize brand safety.

4️⃣ Test, Learn, Iterate: Test consistently, measure results, refine approach.

5️⃣ Embrace Data's Imperfections: Start with your strongest data sources. Build processes to improve data quality over time.

Which rule matters most for your organization? Share your experience!