Why You Need A Plan

Building a strong data, analytics and technology foundation isn't a nice-to-have; it's absolutely critical for companies that want to survive and thrive in the coming years, even if artificial intelligence feels like a far-off dream. You need a plan. You need to start small. You need to be systematic. And you need to move fast. The reality is that while ChatGPT and the latest AI breakthroughs are making headlines, many companies, especially medium and smaller sized companies, are still struggling with the basic building blocks that make AI possible

Start with what you have. Get your data organized. Clean it up. Make it useful. The companies that are leading with AI today didn't just wake up one morning and deploy cutting-edge algorithms; they spent years getting their house in order with the fundamentals.

I know your data is probably a mess, and your systems don't talk to each other. Your team is overwhelmed with short-term projects. But if you keep waiting for the perfect moment to get going, it will never happen. Take the first small step today. Make one dashboard that matters, fix one broken process, or get one team excited about implementing a small analytics project. See some important immediate gains, knowing that the momentum you build now, even from the tiniest beginnings, will compound into something amazing over time.

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Maximizing Media ROI with Advanced Analytics

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Essential Rules for Marketing Success in the Age of AI